EdTech Startup SEO & Social Media Management

Closed
Edventive
Toronto, Ontario, Canada
Jonathon Bloomfield
Founder
(22)
4
Project
Academic experience
60 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Search engine optimization Marketing strategy Social media marketing
Skills
search engine optimization performance reporting target audience web traffic brand awareness business metrics link building
Details

Goal: Increase brand awareness, drive website traffic, and enhance engagement among teachers through targeted SEO and social media strategies.


Target Audience: Teachers (K-12, higher education)


Focus Areas: Back-to-school cycle, teacher pain points, classroom resources, professional development and reducing administrative overwhelm.

Deliverables

Deliverables


SEO


Teacher-Related Keyword Research & Content Plan

  • Comprehensive analysis of teacher-related keywords, search intent, and content gaps
  • Detailed content plan targeting teachers' needs, interests, and pain points

Format: Excel spreadsheet with metrics, content plan document

Timeline: End of Week 2


On-Page Optimization & Content Suggestions

  • Provide suggestions for optimizing key website pages for teacher-related keywords and search intent
  • Offer ideas and outlines for high-value, evergreen content pieces addressing teacher pain points and interests

Format: Website optimization suggestions document, content ideas and outlines

Timeline: End of Week 5


Link Building & Content Promotion

  • Execute link building campaigns targeting high-authority education websites and teacher blogs
  • Promote content through teacher forums, resource-sharing communities, and industry publications

Format: Link building progress report, content promotion plan

Timeline: End of Week 7


Social Media


Teacher-Centric Social Media Strategy & Content Calendar

  • Develop a social media strategy tailored to teachers' preferences and behaviour
  • Create a 2-month content calendar with a mix of educational resources, teaching tips, classroom inspiration, and community-building posts

Format: Strategy document, Excel content calendar

Timeline: End of Week 3


Social Media Community Management & Teacher Engagement

  • Foster an active, supportive community of teachers on social media
  • Engage with teachers through conversations, Q&As, and sharing of relevant resources
  • Monitor and respond to teacher feedback, questions, and concerns

Format: Community management guidelines, engagement metrics report

Timeline: Ongoing, report at end of Week 6


Teacher Influencer Partnerships & Back-to-School Campaign

  • Identify and partner with influential teacher bloggers, YouTubers, TikTokers and Instagrammers
  • Collaborate on a back-to-school campaign featuring tips and resources for reducing administrative overhead and increasing efficiency

Format: Influencer partnership agreements, campaign content assets

Timeline: End of Week 8


Project Timeline


Weeks 1-2

  • Onboarding and orientation
  • In-depth teacher-related keyword research and search intent analysis
  • Develop teacher-centric social media strategy
  • Deliver keyword research, content plan, and social media strategy

Weeks 3-4

  • Provide suggestions for on-page SEO optimizations targeting teacher-related keywords
  • Offer ideas and outlines for high-value, evergreen content pieces addressing teacher pain points and interests
  • Develop teacher-centric social media content calendar
  • Launch social media community management and engagement efforts
  • Deliver website optimization suggestions, content ideas and outlines, and social media content calendar outline

Weeks 5-6

  • Execute link building campaigns targeting education websites and teacher blogs
  • Promote content through teacher forums and resource-sharing communities
  • Monitor and respond to teacher engagement on social media
  • Deliver link building progress report and community engagement metrics report

Weeks 7-8

  • Wrap up link building campaigns and content promotion efforts
  • Identify and partner with teacher influencers for back-to-school campaign focused on reducing administrative overhead
  • Collaborate on campaign content assets and promotion
  • Analyze and report on SEO and social media performance metrics
  • Explore influencer partnership agreements and campaign assets
  • Deliver final performance report


Mentorship

We'll provide:

  • Personalized guidance or mentorship throughout the duration of the project.
  • A flexible work arrangement to accommodate diverse schedules and commitments.
  • Personalized instruction on how to use cutting-edge AI tools and large language models to increase your productivity.
  • Support and guidance with ideation, validation and pitching for students who are aspiring entrepreneurs.
Supported causes
Quality education

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Technology, Education

Teacher burnout is a huge problem and we've experienced it first hand!

We're an early-stage EdTech startup building simple software to help teachers reclaim their time by streamlining and automating their menial administrative tasks like marking, student feedback and reporting.

Our focus for the coming months is a mix of customer discovery, brand awareness and product development. We can't wait to have you helping out!