This project aims to create daily blog posts based on keyword gaps, conduct SEO research, and perform HARO outreach to establish backlinks for Wave Connect. Wave Connect provides digital business cards for modern networking, helping companies convert leads to paying customers.

By the end of the project, students should demonstrate:

1. Create Engaging Blog Posts: Develop a series of informative and engaging blog posts tailored to Wave Connect's audience. These posts will focus on topics relevant to digital networking, the utility of digital business cards, and strategies for lead conversion. The goal is to position Wave Connect as a thought leader in the industry.
2. Conduct In-Depth SEO Research: Perform thorough SEO research to identify key search terms and trends related to digital business cards and networking. This research will inform our content creation, ensuring that our blog posts are optimized for search engines, thereby increasing visibility and organic traffic.
3. Execute HARO Outreach: Implement a Help A Reporter Out (HARO) outreach strategy to establish backlinks and enhance Wave Connect's domain authority. By responding to relevant media queries, we aim to secure high-quality backlinks from reputable sources, further improving the site's SEO performance.
4. Monitor and Adapt SEO Strategies: Regularly monitor the performance of our SEO efforts, adapting our strategies as needed to align with evolving search engine algorithms and market trends. This will include continuous keyword monitoring, backlink analysis, and content updates.

Final deliverables should include:

- Daily blog posts

- A written report detailing the SEO research and HARO outreach efforts.

- A summary of the effectiveness of the outreach and optimization efforts.

To ensure the success of our students in the Wave Connect website redesign project, we will provide robust support throughout the process. Students will have the opportunity to work closely with our Chief Executive Officer (CEO), who will offer expert guidance, share industry insights, and provide valuable feedback on the technical aspects of the design. Daily meetings will be scheduled to facilitate consistent progress checks, brainstorming sessions, and to address any challenges promptly. These meetings will also serve as a platform for collaborative work, encouraging peer-to-peer learning and teamwork. Additionally, we will provide access to relevant resources and tools necessary for the project.