SaaS Application Marketing Content Calendar & Newsletter Development
Project scope
Categories
Digital marketing Copy writing Marketing strategy Social media marketingSkills
marketing strategies analytical skills process management social media integration operational excellence newsletters standard operating procedure marketing social media campaignsCreate a cyclical marketing content calendar identifying monthly themes related to process management and article topics for each theme for use in publishing monthly email and LinkedIn newsletters to market TaskTrain. Recommend a newsletter structure centered around a theme-related article, related or otherwise featured best practices standard operating procedures (SOPs), and related or timely links. Outline and draft several articles for upcoming theme topics.
Activities:
Content Calendar Creation
- Research relevant themes aligned with process management and operational trends.
- Develop a 12-month marketing content calendar with monthly themes and suggested article topics.
Newsletter Structure Development
- Propose a reusable newsletter format that includes:
- A theme-related article
- Highlighted SOP templates or best practices
- Related links and a call to action
Content Writing
- Outline and draft 3-5 articles for themes like Cybersecurity Month (October) and International Quality Month (November).
- Focus on actionable advice, best practices, and integration of TaskTrain features.
Social Media Integration
- Develop strategies to adapt newsletter content for LinkedIn and other social media channels.
- Create short-form promotional content to support the marketing campaign.
Deliverables
- 12-Month Content Calendar: A document outlining monthly themes, associated article topics, and social media campaign elements.
- Newsletter Format: A structured template with sections for theme-related content, SOP features, and calls to action.
- Articles: 3-5 drafted articles based on upcoming themes. Examples:
- October (Cybersecurity Month): “5 Essential SOPs for Information Security”
- November (International Quality Month): “How Quality SOPs Drive Operational Excellence”
- Social Media Plan: A brief guide on repurposing newsletter content for LinkedIn and other platforms.
Skills
- Research and analytical skills to identify relevant monthly themes.
- Content writing skills for drafting engaging articles.
- Marketing strategy development for newsletter and social media campaigns.
- Knowledge or willingness to learn about process management principles and TaskTrain’s features.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Keep your team on track. Integrate your standard operating procedures into everyday workflow as actionable assignments.
Training? …Forgotten.
Procedures? …Neglected.
Mistakes? …Made.
Get your team back on track with TaskTrain, the simple but powerful process management platform that equips teams to get things right the first time, every time. TaskTrain combines the simplicity of checklists, the power of mobile task tracking, and the support of just-in-time training, enabling teams to deliver service quickly & correctly. TaskTrain is designed to eliminate avoidable errors in routine work by integrating custom checklists with embedded training into workflow, coordinating team tasks while ensuring compliance, allowing service managers to raise quality, increase efficiency, and lower rework costs.
Benefits:
•Easy Workflow Documentation: Define standard operating procedures by creating simple, multi-level checklist templates. Add detailed, multimedia work instructions/training materials at each step.
•Team Task Coordination: Assign a procedure or any step to any teammate & instantly see status & responsibility of open assignments & tasks. Avoid “dropped balls” in the human hand-offs between steps in a process.
•Instant Job Tracking: Track work orders, support cases, care plans, & other service requests easily.
•Just-In-Time Training: Track work orders, support cases, care plans, & other service requests easily. Instantly see who’s doing what down to the task level.
•Auditable Procedure Compliance: Document procedure compliance automatically with the history of completed assignments and its detailed task-level activity log.