Market Research
Project scope
Categories
Market research Competitive analysisSkills
target marketOur company deals with a diverse range of products online. We want to better understand our target market and the overall market, so we can uniquely position ourselves within our industry. We would like to collaborate with students to conduct market research.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s values, products and services.
- Researching our target market and market potential.
- Researching the industry and competitive landscape.
- Recommending strategies to improve our positioning, brand, products and services.
Bonus steps in the process would also include:
- Recommending strategies to differentiate ourselves from our competition.
By the end of the project, students should demonstrate:
- Familiarity with our company’s products and services
- Understanding of our target market and market potential
- Understanding of our industry and competitors
- Recommendation of strategies to improve our company’s services
Bonus steps would include:
- Identifying our company’s competitive advantages
Final deliverables should include
- A final report.
- A presentation.
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our current understanding of the market
- Input on choices, problems or anything else the students might encounter.
Supported causes
Industry, innovation and infrastructureAbout the company
Regalia Sports, with a rich heritage in crafting exceptional leather products and jackets, is poised to re-enter the market with a vision that promises to disrupt the conventional landscape. Our legacy, rooted in an unwavering commitment to craftsmanship and quality, sets the stage for this ambitious resurgence. As we reboot operations, we are not merely returning to our foundational pursuits; we are reimagining them. Our history as a trusted provider of high-quality leather goods and sports products serves as the bedrock upon which we plan to build a future marked by innovation and sustainability.
In this new chapter, Regalia Sports is dedicated to introducing a line of innovative clothing that aligns with our commitment to environmental responsibility and longevity. This initiative is not just about launching new products; it's about setting new standards for the industry. Our focus on developing clothing that is both environmentally sustainable and enduringly stylish represents a significant pivot towards a future where tradition meets innovation.
As we navigate this exciting phase of reinvention, our promise to our customers remains unwavering: to deliver products that embody timeless elegance, unparalleled performance, and a commitment to the planet. The journey ahead for Regalia Sports is filled with the potential to redefine what is expected from the market, ensuring that every step we take is a stride towards a more sustainable and innovative future.
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