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Carnival Guide. Marketing.

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Carnival Guide
Carnival Guide
Toronto, Ontario, Canada
Leron Baptiste
Leron Baptiste
Process and Development
(7)
3
Project
Academic experience
70 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Graphic design Branding & style guides Search engine optimization Copy writing Social media marketing
Skills
content creation branding campaigns graphic design marketing integrated marketing communications social media content social media management social media marketing new media new product development
Details

PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

Our organization is able to offer a virtual opportunity for student to help us source, curate, develop, and post the content implementing strategies to increase awareness and nurture engagement.

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization.

Based on our goals, we are looking for the student to work on the following:

  • · Branding
  • · Graphic Design - publications and promotional material
  • · Content Calendar Curation: timely deployment of all our social media content to drive maximum traffic to our site
  • · Content Development
  • · Social Media Marketing
  • · Social Media Management: overseeing different channels that we own and keeping them up-to-date
  • · VideoEditing

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

  • Social media marketing Strategy
  • SEO
  • Graphic design/Branding
  • Social media coordinator
  • Content writer

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*

Cohort

Project management

Social media marketing

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

  • An effective creative strategy for the campaign, including the creative objective, the big idea, key consumer benefits and brand personality, in addition to proposing a message appeal and creative execution style.
  • Creating an integrated marketing campaign for a new product or service.
  • Creating a re-branding campaign for an existing product.
  • Creating a social media or new media campaign to complement existing marketing communications.

WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?

  • 5 students (70hrs)
Deliverables
No deliverables exist for this project.
Mentorship

Daily availability to discuss and answer any ongoing questions.

About the company

Company
https://carnivalguide.co
Toronto, Ontario, Canada
2 - 10 employees
Entertainment, Travel & tourism, Events services, Media & production, Retail

Carnival Guide operates as the main hub for all Caribbean Carnival Committees that host carnivals around the world.

Carnival Guide brings you an all-inclusive approach to all your carnival experiences and needs... we keep you in the know. It’s your guide to all things Carnival. A one stop shop that includes Flights, Hotels, Costumes purchase, Car rentals, Events tickets, Artiste/Music, Picture/Media gallery, Tours and Adventures, restaurants and much more.

Carnival Guide provides an end to end solution, making it much easier to plan one carnival experience to the next.