The primary objective of this project for Caffe Berry Bar is to gain a comprehensive understanding of our target market for coffeefruit-based energy bars and natural health supplements. This will involve assessing the market demand and ensuring that we are targeting the right customer segments for maximum profitability. The aim is to validate that our product offerings and marketing strategies are effectively aligned with market needs.

Tasks:

1.Market Size and Share Assessment

• Analyze sales data and the number of manufacturers in the energy bar market and natural health supplements.
• Compare these figures to our customer base to determine our market share and potential for customer expansion.

2.Brand Positioning and Offerings Analysis

• Evaluate product offerings
• Identify areas for improvement in product features and brand perception.

3.Empirical Customer Feedback Collection

• Develop a set of surveys and interview questions.
• Conduct interviews through company management to gather direct feedback on our brand, products, and services.

4.Data Analysis and Strategy Formulation

• Analyze the results from surveys and interviews.
• Formulate recommendations to enhance our branding, positioning, and product/services.

To achieve the project goal, learners will:

• Assess the market size and potential
• Analyze our current product offerings and the effectiveness of our brand positioning.
• Develop and execute surveys and interviews for customer feedback.
• Analyze the results to formulate recommendations for strategic improvements.

Bonus Tasks:

• Research effective marketing strategies tailored to our customer segments.

Final Deliverables

1.Comprehensive Market Analysis Report

• Include market research, survey data trends, and strategic recommendations for brand and product positioning.

2.Presentation

• A 20-minute presentation summarizing the findings and proposed strategies.

Learner Support

• Direct Mentorship: Learners will have direct access to our team for guidance and mentorship throughout the project.
• Insight into Company Operations: We will provide insights into our target market
• Problem-Solving Assistance: Support for any project-related challenges or decisions.

Skills and Technologies

• Essential: Research, data analysis, business strategy, market research.
• Beneficial: Previous experience in market research.

Resources Provided

• Internal Contacts: Access to the company personnel in branding, positioning, and marketing.
• Company Materials: Current data materials.

Project Outcome

This project aims to equip learners with practical skills in market analysis and strategic branding specific to sustainable product markets, like coffee fruit-based energy bars. The insights and strategies developed will be instrumental in guiding company's future marketing and product development efforts.

• Students will connect directly with us for mentorship throughout the project
• We will have weekly or as-needed checkins for mentorship and feedback