English Islands is seeking a team of students to develop a social media marketing campaign for its early literacy EdTech platform. The goal of this project is to create engaging and informative marketing materials that effectively communicate the benefits and features of the platform to educators, parents, and potential users. These materials will primarily be shared on Facebook and LinkedIn, with the possibility of expanding to other social media channels. The project will allow learners to apply their knowledge of digital marketing strategies, content creation, and audience engagement. By focusing on early literacy, the project aims to highlight the platform's unique offerings and its impact on children's learning experiences. The team will work collaboratively to ensure that the messaging is consistent, visually appealing, and tailored to the target audience.

The deliverables for this project include a set of social media posts and graphics designed for Facebook and LinkedIn. These materials will be posted during the project timelines to determine effectiveness and examine what can be done to improve and expand reach each week.