We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.

The main questions we’d like students to help us answer are the following:

• How should we promote our company?
• What social media channels should we utilize?
• What budget is appropriate for advertising?
• What messaging should we use?

Project title Marketing Strategies for AI Powered Travel Planning and Booking Platform

About the company Preeminent Technologies is fostering Technological Advancements in Global Travel Sector through Building Innovative Solutions in Canada

Project Description:

Preeminent Technologies is Fostering Technological Advancements in Global Travel Sector through Building Innovative Solutions in Canada. We are building an AI, Big Data Analytics, LLMs/Machine Learning enabled traveler-centric (comprehensive enterprise commercial) travel planning and travel booking platform (next-gen Online Travel Agency Portal).

Additionally, our platform will provide an avenue for local Canadian properties to reach a global audience, allowing travelers to experience Canada's rich heritage and diverse culture. Through these initiatives, we seek to expand tourism offerings for both domestic and international travelers, ultimately contributing to the growth and prosperity of Canadian communities.

Job Duties:

1. Marketing Strategy Development:

• Assist in crafting a comprehensive marketing plan to effectively promote the innovative solution.
• Collaborate with teams to define and communicate brand values to resonate with the target audience.
• Develop and implement digital and content marketing strategies, including content themes, formats, and distribution channels.

2. Performance Marketing:

• Design and execute performance marketing campaigns across selected digital channels (e.g., Google Ads, social media advertising).
• Monitor campaign performance and optimize based on key performance indicators (KPIs).
• Provide insights and strategies for a successful product launch.

3. Market Analysis and Research:

• Conduct market analysis to identify trends, opportunities, and competitive positioning in the Canadian market.
• Utilize research to inform strategic marketing decisions and support the overall business objectives.

4. Cross-Functional Collaboration:

• Foster open communication channels with various teams to leverage expertise and ensure cohesive strategy execution.
• Work closely with advisory teams to gain insights and implement best practices.

5. Reporting and Analytics:

• Prepare regular reports on marketing performance, including campaign effectiveness and ROI.
• Utilize analytics tools to gather data and provide actionable insights for continuous improvement.

Required Skills:

1. Marketing Expertise:

• Strong understanding of marketing principles and strategies.
• Experience in crafting comprehensive marketing plans and campaigns.
• Familiarity with brand values definition and communication.

2. Digital and Content Marketing:

• Proficiency in digital marketing tools and platforms (e.g., Google Ads, social media advertising).
• Experience in developing and implementing content marketing strategies.
• Knowledge of various content formats and distribution channels.

3. Performance Marketing:

• Experience in designing and executing performance marketing campaigns.
• Ability to monitor and optimize campaigns based on KPIs.
• Strong analytical skills to assess campaign performance and provide insights.

4. Research and Analysis:

• Proficiency in market analysis and research methodologies.
• Ability to gather and interpret data to inform strategic decisions.
• Strong problem-solving skills.

5. Communication and Collaboration:

• Excellent communication skills, both written and verbal.
• Ability to collaborate effectively with cross-functional teams.
• Strong interpersonal skills to build and maintain professional relationships.

6. Project Management:

• Experience in managing marketing projects from conception to execution.
• Strong organizational skills and attention to detail.
• Ability to manage multiple tasks and prioritize effectively.

7. Technical Acumen:

• Understanding of business concepts related to technology development.
• Knowledge of market analysis, product development, and strategic decision-making.
• Ability to complement technical expertise with business acumen.

8. Professional Development:

• Willingness to gain hands-on experience and apply theoretical knowledge to real-world problems.
• Eagerness to develop a wide range of skills, including problem-solving, communication, project management, creative thinking, and teamwork.
• Interest in networking with industry professionals, mentors, and peers for career growth opportunities.

Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.