Our organization is looking to create new promotional materials in the form of a series of videos to promote our brand. We want the videos to be simple but effective, using images and video clips we already have to tell a story using a voiceover. Based on our promotional goals, students will script and record a professional voiceover, and edit videos to convey our message.

This will involve several different steps for the students, including:

• Consulting with the project manager to understand the goals and messages for the promotional video.
• Creating a script for each voiceover and video.
• Recording the voiceovers for each video.
• Editing and producing the visual and audio components of each video.

Bonus steps in the process would also include:

• Creating an intro/outro for the videos with our logo.

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

• Consulted with the project manager to understand the goals for the project and videos.
• Created a script for each voiceover and video.
• Recorded the voiceovers for each video
• Edited and produced each video.

Bonus steps would include:

• Created an intro/outro for the videos with our logo.

Final deliverables should include

• A series of videos including a brand promotional video, recruitment video, recognition video, event video, social media video, and a commercial.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Who is the target audience for each video?
• What important information needs to be included in each video?
• Are there any specific editing techniques we want to be used?
• Input on choices, problems or anything else the students might encounter.