PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

The project will foster skill development amongst leaders who wish to make a difference in social purpose initiatives. It will also provide health and well-being education to older adults, caregivers and health professionals. The project materials will be designed to facilitate learner focused outcomes in virtual, mixed and in-person settings.

The project provides intrapreneurship program participants with opportunities to learn and network at a professional level.

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

• Project Management to ensure assigned project tasks flow smoothly.
• Develop marketing plan and implement approved marketing strategies
• Development and drafting of education materials including creation of handouts, slide decks and visual collateral.
• Communications including content development, drafting, editing and development of branding.
• Research and analysis of user needs, methods, and technological solutions
• Customer Service - providing assistance to attendees who may encounter challenges with minor technological challenges and webcast support.

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*

• Work with the project lead to develop program, curriculum and event materials using a variety of media
• Implement an outreach plan (including media and social media)
• Conduct market research
• Develop sales strategy
• Refine materials and service delivery based on evaluation findings
• Work effectively as part of a team

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

• Curriculum and support materials, including facilitation guide
• Marketing, outreach and sales plan.
• Social media
• Pilot testing (virtual)
• Increased market reach.