The main goal for the project is to develop a comprehensive social media plan for Assembl-It Inc., an online retailer for Ready-To-Assemble furniture supplied by Canadian businesses. The plan should focus on promoting the ready-to-assemble furniture from assembl-it.ca, targeting the appropriate audience, and increasing brand awareness and sales through social media platforms.

This will involve several different steps for the students, including:

- Conducting market research to identify the target audience for the ready-to-assemble furniture.

- Developing a content strategy for social media platforms to showcase the furniture and engage the audience.

- Creating a social media calendar with a schedule for posting and promoting the furniture.

- Identifying key performance indicators (KPIs) to measure the success of the social media plan.

- Collaborating with the Vloe team to align the social media plan with the overall marketing strategy.

By the end of the project, students should complete the following tasks:

- Market research report outlining the target audience and their social media behavior.

- Content strategy document with planned posts, visuals, and engagement tactics.

- Social media calendar outlining the schedule for posting and promotions.

- KPI framework for measuring the success of the social media plan.

- Presentation to the Vloe team outlining the social media plan and its alignment with the overall marketing strategy.

Final deliverables:

- Comprehensive social media plan document.

- Social media calendar with scheduled posts and promotions.

- Presentation slides for the Vloe team.

Advice and support and availability at all times to guide the student and answer questions. Access to all required tools for the task.