The main goal for the project is to create a social media campaign strategy for Aikya Global Inc. and run it on LinkedIn to generate leads for the company's products.

This will involve several different steps for the students, including:

- Conducting a thorough analysis of Aikya Global Inc.'s products, target audience, and current social media presence.

- Developing a comprehensive social media campaign strategy specifically tailored for LinkedIn.

- Creating engaging and relevant content for the campaign.

- Implementing the campaign and monitoring its performance.

- Generating leads for the company's products through the campaign.

By the end of the project, students should complete the following tasks:

- A detailed social media campaign strategy document.

- Engaging and relevant content for the LinkedIn campaign.

- Implementation of the campaign and monitoring of its performance.

- Generation of leads for Aikya Global Inc.'s products through the campaign.

Final deliverables:

- A comprehensive report outlining the social media campaign strategy, its implementation, and the results achieved.

- A presentation summarizing the key findings and outcomes of the campaign.

Full knowledge transfer on Supply Chain / Logistics - Ask anything, understand everything.

Understanding of Scrap Lifecycle - How a commercially viable new product is made from the scrap we throw away in the recycling bin (and also from other sources)

Knowledge on the industry specific to the product.

Import-Export procedures in general.