Social Media Marketing Campaign for Linton Coaching Launch

Closed
Linton Coaching
Toronto, Ontario, Canada
Employer
(3)
4
Project
Academic experience
120 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Marketing strategy Social media marketing
Skills
social media business metrics performance metric parkinson's disease customer acquisition management marketing social media marketing
Details

Linton Coaching is dedicated to assisting those with Parkinson's

live their best life with the disease and not against it.


The company seeks to leverage social media platforms to create

awareness, engage with the target audience, and drive traffic to its

website. The project involves developing a comprehensive social

media marketing campaign that aligns with Linton Coaching's brand values and objectives. The team will create engaging content

tailored to various social media platforms. The goal is to build a cohesive and effective strategy that maximizes reach and engagement, ultimately leading to increased brand visibility and client acquisition.


Key tasks include:


- Developing a content calendar with rebranded content fornposts, stories, and ads for platforms like Facebook, Instagram, LinkedIn, and Twitter.

- Creating original content for social media posts

- Implementing and monitoring the campaign, making adjustments based on performance metrics.

Deliverables

The project will result in a detailed social media marketing plan and a set of creative assets ready for deployment. The deliverables include:


- A content calendar for 90 days, including post schedules for analysis

- A collection of at least 25 rebranded social media posts, including

lead magnets

- A performance report template to track and analyze the effectiveness of

the campaign.


These deliverables will provide Linton Coaching with a robust framework

to successfully launch and sustain its social media marketing efforts.

Mentorship

Principal of Linton Coaching will be available throughout the project to

provide feedback in real-time and educate the learners on Parkinson's

disease

About the company

Company
Toronto, Ontario, Canada
0 - 1 employees
Consumer goods & services

Empowering professionals facing a Parkinson's diagnosis with guidance and support so they can reimagine their journey.