The main objective of this project is to create a social media campaign strategy for Blueguardian. This will involve researching what has made viral videos for marketing mental health apps and creating a plan to execute. The project should include the following steps:

- Researching existing mental health apps and their marketing strategies.

- Analyzing what elements have made their videos successful.

- Developing a social media campaign strategy for Blueguardian.

- Creating a plan to execute the strategy.

By the end of the project, students should demonstrate:

- Understanding of existing mental health apps and their marketing strategies.

- Analysis of what elements have made their videos successful.

- Development of a social media campaign strategy for Blueguardian.

- Creation of a plan to execute the strategy.

Final deliverables should include:

- A written report outlining the research and analysis conducted, as well as the social media campaign strategy and plan to execute.

- A presentation summarizing the research and analysis conducted, as well as the social media campaign strategy and plan to execute.

We will give access to examples of companies we believe are doing a good job on marketing to show clear examples of expectations.