The main goal for the project is to create digital branding assets for CaffeBerry.co's upcoming Kickstarter campaign. This will involve several different steps for the learners, including:

- Understanding the company's mission and vision for the Kickstarter campaign.

- Developing a branding strategy that aligns with the company's goals and target audience.

- Creating a Kickstarter launch website using digital assets such as logos, banners, social media graphics, and promotional videos for the campaign.

- Collaborating with the marketing team to ensure consistency in branding across all digital platforms.

- Conducting market research to understand the preferences of the target audience and incorporate them into the branding assets.

- Testing the digital assets and making necessary adjustments based on feedback.

By the end of the project, learners should complete the following tasks:

- A comprehensive branding strategy document outlining the key elements of the digital assets.

- High-quality digital branding assets including logos, banners, social media graphics, and promotional videos.

- Market research report detailing the preferences of the target audience and how they were incorporated into the branding assets.

- Testing results and a summary of adjustments made based on feedback.

Final deliverables:

- All source files for the digital assets.

- A detailed report on the development process and outcomes.

- A presentation explaining the branding strategy and digital assets created.

1 All company resources for successful completion of the project including access to paid accounts and learning resources

2 Mentorship and guidance from the management team through phone, email and Zoom meetings through weekly/bi-weekly or monthly sessions as required.