The purpose of this project is to update the existing site to create an engaging Shopify store for both retail and business customers that will increase sales and revenue. This will involve several different steps for the students, including, but not limited to:

-Researching different site-building tools and their associated advantages / disadvantages.

-Conducting a needs analysis to determine which platform is most suitable.

- Converting specifications and mock-ups into fully functional solutions.

- Modifying and updating the current site to incorporate new features and enhance the UI/UX design.

- Implementing SEO optimization & enhancing strategies.

- modifying pre-existing templates per predefined brand guidelines.

- Creating unique, strong, and inventive front-end user experiences.

- Ensuring a smooth connection with Marketing Tools, Platform APIs, and Shopify Apps to optimize the shop for overall efficiency and functionality.

- Testing and debugging the site regularly to improve performance.

- Increasing conversion rates by optimizing the website.

- Adding meta tags where necessary.

-Providing training on updating and maintaining the website.

Front-End Development:

• Convert specifications and mock-ups into fully functional solutions.
• Create unique and inventive front-end user experiences.

Site Modification and Updates:

• Modify and update the current site to incorporate new features.
• Enhance UI/UX design for improved user engagement.

I will fully support students who decide to join the team by:

• 1-1 check-in meetings
• Providing guidance and support on choices, problems or anything else the students might encounter as needed