We run a business resource online platform to sell membership. We hope to revamp our email marketing to attract more members.

We would like to work with students to design a new email marketing campaign for our company.

This will involve several different steps for the students, including:

• Familiarizing themselves with our company’s products, email marketing campaign goals and target market.
• Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations.
• Create email lists for different types. Including newsletters, leads, opportunities in our CRM system.
• Identifying metrics to monitor throughout the campaign.

Bonus steps in the process would also include:

• Identifying ways to personalize emails for customers based on market segmentation.

By the end of the project, students should demonstrate:

• Understanding of our company’s products and goals
• Identification of suitable email types and content
• Understanding of factors affecting emails’ effectiveness
• Identification of metrics to monitor the campaign’s success

Bonus steps would include:

• Recommending strategies to personalize emails

Final deliverables should include

• Email lists
• Newsletter automation setup
• Test emails

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our current products and email marketing
• Our customer and industry insights
• Input on choices, problems or anything else the students might encounter.