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Loyalty Program

Closed
911 Supply and Adventure Gear Inc
911 Supply and Adventure Gear Inc
Calgary, Alberta, Canada
Casey King She
General Manager
(6)
3
Project
Academic experience
80 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Market research Marketing strategy
Skills
target market customer engagement gamification marketing
Details

Our company advertises thousands of products online. We want to increase customer engagement through loyalty programs.

We would like to collaborate with students to develop new loyalty programs.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our target market, products and services.
  • Identifying customer actions to be rewarded and types of rewards.
  • Recommending ways to market the program and enroll more customers.
  • Identifying possible partnerships for more attractive offers.

Bonus steps in the process would also include:

  • Recommending ways to gamify our loyalty programs.
Deliverables

By the end of the project, students should demonstrate:

  • Familiarity with our target market, products and services
  • Identification of customer actions and rewards
  • Recommendation of marketing strategies
  • Identification of partnership opportunities

Bonus steps would include:

  • Recommending gamification strategies

Final deliverables should include

  • A final report.
  • A presentation.
Mentorship

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our target market, products and services
  • Input on choices, problems or anything else the students might encounter.
  • Our current loyalty program and software limitations

About the company

Company
https://www.911supply.ca
Calgary, Alberta, Canada
11 - 50 employees
Retail

Since 1995, 911 Supply has proudly offered meaningful gear to hard-working Canadian professionals and adventurers alike, to optimize their performance when things are tough and they most need their equipment to work. Our experience and selection will help you prepare for what the world throws at you; whether you’re going out to the mean streets, the mountains, your backyard, or the other side of the world, you’ll have what you need.

We serve individuals, companies, and departments throughout all of Canada. Our retail location in Calgary is open six days a week and we strongly encourage you to come in and check us out. We are receiving shipments of new products all the time, and are always happy to help you with any questions you may have.

Mission - To gain absolute trust from the community of first responders in the quality equipment and industry leading service we provide so they can stay focused on keeping Canadian's safe.

Vision - 911 Supply ensures that Canadian First Responders get the right equipment and support to do their job expertly and most importantly, get home safe.

Values - Integrity, Teamwork, Community, Growth, Drive