PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We are just beginning our digital media strategy and have yet to fully engage with our website (Wix), LinkedIn, Facebook, etc. We need some assistance in developing an Ideal Customer Persona(s), Content Creation, and Digital Integration across platforms.

Funding Essentials helps organizations and businesses understand the project funding options within their industry, such as RFP's, grant funding, contribution agreements, and low-interest financing. We perform industry research, competitor analysis, and we write business plans. We also develop technical documents and reports for compliance and governance projects.

HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET?

5

TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT:

30, 50, or 70

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

• Develop Ideal Customer Persona(s)
• Content creation and design (Canva, MailChimp)
• Write blog articles, email newsletters/sequences and other content pieces on assigned topics
• Assist with advancing our digital media strategy across platforms: website (Wix), LinkedIn, Facebook, etc.
• Identify improvements and make suggestions on future projects

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:

A student or team with excellent writing, marketing, and digital media skills would be the ideal candidate for this project. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

• Develop a Digital Marketing Strategy and include an action plan with timelines
• Begin implementation of any new model(s) within the available internship timeframe.
• Ensure the tasks are transitioned back to the company with complete instructions regarding deliverable activities and next steps.

IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: (English/Français)

English

PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET:

Kelly Comeau

Mentorship

There are weekly meetings and regular online communications. The work is task-oriented and observed to ensure completion. We will evaluate the deliverables, provide feedback, and adjust the plan if needed. The student has team members who are also an available support system.

Supervision

Our mentoring plan will start with a meeting to establish and formalize a working relationship. We will outline the specifics of the role and define meeting frequency and location. We will develop the overall goals and objectives, then break them down into weekly deliverables. We will meet weekly to discuss the process and any outcomes. We will also discuss the student's long-term career goals and incorporate skills they would like to learn during the internship.