Our team would like help with creating high-quality search engine optimized content for small, local businesses in the Edmonton and Calgary areas.

Students will be provided with training, one-on-one support from a project manager, complete content briefs, search engine optimization tools and templates, and professional editing. The student's role will be to creatively transform the information into an engaging, informational read for audiences.

The purpose of this content is to generate:

• Search engine optimization for the post and overall website
• Increased traffic to the website
• Potential leads/conversions for the website/company

Our goal is to provide students with the tools they need to master their content writing and copywriting skills using a professional, tried-and-tested process.

To accomplish this, we expect the student(s) will:

• Complete the one-time training process.
• Engage with information about the SaaS company, including their writing guide, brand materials, and existing content.
• Use the content brief and SEO brief to outline and create engaging content.
• Research industry-specific terms and ideas.
• Exercise strong proofreading skills and use proofreading tools to submit clean copy.
• Maintain deadlines and timelines.
• Consult with the project manager and use our simple project-management software to update tasks as they are completed.
• Incorporate feedback and edits into the final copy.

Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the student's tasks and duties can be made if necessary.

Students will also have access to many tools (free to use) to help them through the writing and project processes.

Students will be provided with custom training videos, worksheets, and resources.