Aikya Global Inc. is seeking to enhance its online presence and customer engagement for its high-end food ingredients retail store. The current website requires a user-friendly update to improve navigation, aesthetics, and functionality, ensuring a seamless shopping experience for gourmet food enthusiasts. Additionally, the company aims to plan and launch a robust social media marketing strategy to increase brand awareness and drive traffic to the online store.

The project involves analysing the existing website, identifying areas for improvement, and implementing design and functionality enhancements. Furthermore, the project includes creating a comprehensive social media content that aligns with the brand's image and launch the campaign to target the right audience.

This initiative will allow learners to apply their knowledge of web design, digital marketing, and consumer behavior in a practical setting.

Present Website: aikyafoods.odoo.com

- Analysing the existing website, identifying areas for improvement, and implementing design and functionality enhancements

- Creating a comprehensive social media content that aligns with the brand's image

- Launch the campaign to target the right audience

- Presentation summarising the project outcomes and transfer of the content and acess created for the project