Establish and strengthen Provista AI's online presence through the creation and management of LinkedIn and Twitter profiles, culminating in the implementation of an effective marketing strategy.

The outcome involves:

1. Digital Presence: Establish active and engaging LinkedIn and Twitter profiles that reflect the brand's identity, mission, and value proposition.

2. Brand Awareness: Amplifying Provista AI's reach and recognition in the healthcare and tech sectors by crafting and sharing compelling narratives about the company's offerings, achievements, and potential.

3. Community Building: Fostering an online community of stakeholders, including medical professionals, tech enthusiasts, potential clients, and industry influencers, who are actively interested and engaged with Provista AI's solutions.

4. Feedback Loop Creation: Setting up mechanisms on these platforms to receive direct feedback, inquiries, and suggestions, thereby making the company more user-centric and adaptive to market needs.

5. Strategic Growth: Successfully implementing a 60-day marketing strategy that not only grows the brand's online follower base but also generates tangible leads or partnerships, paving the way for sustained digital marketing efforts in the future.

In essence, learners are tasked with the pivotal role of catapulting Provista AI from relative digital obscurity to a recognized and respected name in AI-driven healthcare solutions on key social media platforms.

Tasks to Accomplish the Project Goal:

• Market Research: Understand the current landscape of AI in healthcare, particularly in the diagnostic field, and identify key stakeholders and influencers.
• Profile Setup: Create professional and engaging profiles for Provista AI on LinkedIn and Twitter, ensuring brand consistency.
• Content Creation: Develop a content calendar and craft compelling posts that resonate with the target audience, including infographics, testimonials, product highlights, and industry news.
• Engagement: Actively engage with followers, reply to comments/questions, and participate in relevant discussions to enhance visibility.
• Collaborations & Partnerships: Identify and reach out to potential collaborators, influencers, or organizations for joint content opportunities.
• Analytics & Reporting: Monitor and analyze engagement metrics to understand content performance and adjust the strategy as required.
• Strategy Implementation: Develop and roll out a comprehensive marketing strategy based on gathered insights and data.
• Feedback & Iteration: Use feedback mechanisms to continuously refine and adapt the marketing approach for optimal results.

Students will be expected to research and learn more about the above as the project goes along.

Final deliverables should include:

• A written report outlining the social media marketing strategy.
• A presentation summarizing the strategy and results.

1. Dedicated Mentorship: Learners will have regular check-ins and mentorship sessions with the Director of Business Development. These sessions will provide guidance, feedback, and insights to ensure the project stays on track and meets its objectives.

2. Access to Tools & Technology: We will provide licensed access to essential tools like Hootsuite, Adobe Creative Suite, and other relevant software to ensure that learners have all they need to create, manage, and analyze content efficiently.

3. Data Access: Learners will be granted access to any necessary historical data, marketing reports, and customer feedback which can inform their strategy and understanding of Provista AI's position in the market.

4. Collaborative Environment: Learners will work closely with the business development and marketing teams, ensuring a collaborative approach and tapping into the collective knowledge and experience of our staff.

5. Resources & Materials: Provision of marketing collateral, product documentation, research papers, and other relevant materials that can aid in content creation and understanding of Provista AI's offerings.

6. Feedback Loop: Regular review sessions will be scheduled to offer constructive feedback on the work done, ensuring continuous improvement and adaptation based on real-time insights. We'll ensure that learners have direct channels of communication to all relevant team members, fostering an environment of openness, support, and collaboration.

Our commitment is to provide an environment where learners are not just executing a task but are genuinely learning, growing, and contributing meaningfully to the company's objectives. We believe in mutual growth, and as much as the intern stands to benefit from this experience, Provista AI is equally excited about the fresh perspective and energy they will bring on board.