The main goal for the project is to execute a comprehensive sales and marketing strategy for AppmaxCare, a practice management software used by healthcare practitioners across Canada and the USA. This will involve several different steps for the team, including:

- Analyzing the target audience (prospective clients) for AppmaxCare.

- Developing a sales and marketing plan to increase the adoption of AppmaxCare among healthcare practitioners.

- Creating promotional contents, email campaigns and cold calling to showcase the benefits and features of AppmaxCare.

- Identifying key channels for reaching healthcare practitioners and decision-makers.

- Implementing the sales and marketing plan and tracking the effectiveness of different strategies.

The tasks that learners will need to complete to achieve the project goal include:

- Market analysis report detailing the current market position and target audience for AppmaxCare.

- Sales and marketing plan outlining the strategies and tactics to increase the adoption of AppmaxCare.

- Promotional materials and campaigns such as brochures, email campaigns, cold calling, online meeting etc to convert the potential clients into users of the software platform.

- Channel strategy report identifying key channels for reaching healthcare practitioners.

- Implementation report tracking the effectiveness of different sales and marketing strategies.

Final deliverables:

- Comprehensive sales and marketing plan for AppmaxCare, which is executed and tested with few clients joining the AppmaxCare software platform.

- Promotional materials and campaigns.

- Implementation report with insights and recommendations for future strategies.

• Dedicated staff personnel will be available to guide learner during the project.
• All the required data and tool access will be given as per requirements to complete the project tasks.