Loohoo's Interactive Shopping Adventure


Project scope
Categories
UI design UX design Branding & style guides Digital marketing Software developmentSkills
customer service brand loyalty customer engagement video game development digital storytelling game design usability testing user interface (ui) design branding user experience (ux)Loohoo aims to enhance customer engagement by creating an interactive game that mirrors the playful essence of Duolingo's mini-games. The objective is to design a fun and immersive experience where players navigate a virtual shop, collecting adorable Loohoo products along the way. This project will allow learners to apply their skills in game design, user experience, and digital storytelling. The game should be visually appealing, easy to navigate, and reflect Loohoo's brand identity. By integrating elements of exploration and collection, the game will encourage users to interact with Loohoo's product offerings in a novel way, ultimately driving brand loyalty and customer satisfaction.
The project deliverables include a fully functional prototype of the interactive game, complete with character movement mechanics and product collection features. Additionally, the team will provide a user interface design that aligns with Loohoo's branding. A brief report detailing the game's development process, including design decisions and user testing feedback, will also be required.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Representation
Diversity and inclusion
Categories highlighting this companyβs ownership and values
Minority-Owned Women-Owned BIPOC-Owned Small Business Neurodivergent-Owned Community-FocusedLoohoo is a cute shop designed to feel like a studio apartment! Inside you'll find smoking accessories in the living room, kitchenwares in the dining area, stationery in the study, and wellness products in the bedroom! Loohoo also hosts fun popups, and one-of-a-kind workshops like panty embroidery, candy bra making, and community events like unhinged women reading, daytime dj sets, and seminars about womens sexual health.
Portals

