Business Strategy - Impact of AI on a Business - Strategic Change
Project scope
Categories
Market research Operations Competitive analysis Digital marketing Artificial intelligenceSkills
effective communication natural language generation presentations digital transformation strategic planning planning analytical thinking trend analysis creativity machine learning algorithmsIn the transformative era of Artificial Intelligence (AI), the creative industry (as are others) is experiencing a rapid paradigm shift. Web Design and Marketing Agencies are among the sectors at the crux of this revolution. The main goal of this project is to dissect, understand, and strategize around the influx of AI in the creative industry.
The project will require learners to:
- Conduct a thorough analysis of AI's implications on the creative sectors, specifically focusing on content creation, web design, photography, and video production.
- Identify the key drivers behind the shift towards AI, assessing its impact on both business operations and client needs.
- Develop a comprehensive report detailing the evolution of the industry, and how AI technologies are reshaping the competitive landscape.
The centrepiece of the project will be helping us devise a multi-dimensional strategy that will allow us to adapt and thrive in the AI-driven future successfully.
This strategy may cover:
- Service Evolution: A proposal for innovating and redefining our service offerings in light of AI technology. How can we best integrate AI into our services to deliver unparalleled value to our clients?
- Employee Upskilling: A roadmap for enhancing our team's skills and capabilities, to ensure our workforce stays relevant and competent in an AI-dominated environment. What are the key areas of development we should focus on?
- New Business Opportunities: An exploration of untapped opportunities that AI might present. Can we identify new services, client segments, or partnerships that we should consider?
- Mindset: We have team members reluctant to use AI, some who dismiss it and some who are using it daily in their job roles. We will need to address this digital transformation mindset within our business as well.
By the end of the project, we aim to have a robust, dynamic strategy that not only prepares us for the ongoing AI revolution but positions us as pioneers in the space. This strategy will enable us to navigate through these industry shifts, capitalize on new opportunities, and continue providing exceptional value to our clients.
For a college and its students, this project presents a thrilling opportunity to dive into one of the most exciting and disruptive trends of our time. A project that is possibly relevant in many industries - not just ours. Participants will gain invaluable hands-on experience in strategic thinking, trend analysis, and innovation management. They'll play a critical role in steering our business through a major industry transition - a powerful experience for any future business leader or strategist. Furthermore, their contributions will have lasting impacts on our business and our clients, adding a real-world impact to their academic journey.
We propose we publish any work from this project on our website - as we expect it will also help many of our clients and others struggling on this journey, giving full credit to all parties involved. We expect it to be a section we will branch off our About Us page - as it is the biggest change that has happened to our industry since the internet started.
The above are my thoughts on this - of course, a project team may have other ideas on how to approach this, which of course, we are fully open to.
**Attached is an image of a content agency that had 100 employees and lost 75% of revenue by Feb 23 - by July 23 it is liquidated**
Some things we think learners might cover -
- Industry Research: Explore the current state of the creative/agency industry, specifically in the areas of content creation, web design, photography, and video production. Identify how AI technologies have been implemented, the benefits they've brought, and the challenges they've introduced.
- AI Technology Analysis: Conduct a deep dive into the various AI technologies/trends impacting the industry. This includes natural language generation, image recognition, machine learning algorithms, and more. Understand their capabilities, limitations, and future potential.
- Trend Identification: Identify and analyze the key trends driving the shift towards AI in the creative industry. This could involve reviewing industry reports, interviewing industry experts, or examining case studies of businesses that have successfully implemented AI.
- Strategic Planning: Using the insights gained from the research, develop a comprehensive strategic plan that addresses the impact of AI on our business. This plan should cover service evolution, employee upskilling, and the exploration of new business opportunities. The plan should be actionable, with clearly defined steps, timelines, and KPIs.
- Implementation Recommendations: Propose a roadmap for implementing the strategic plan. This should include a phased approach, with immediate, short-term, and long-term actions. Consider the resources required, potential obstacles, and measures to evaluate success.
- Communication Strategy: Develop a communication strategy to explain the strategic plan to our internal team and to our clients. This will include creating presentations or reports that clearly and persuasively present the plan and its benefits.
- Final Presentation: At the end of the project, learners will be asked to present their strategic plan and its implementation roadmap to the management team, providing a compelling case for why and how we should proceed.
This project involves a balance of analytical thinking, strategic planning, creativity, and effective communication - all essential skills for today's dynamic business landscape.
At least the following - but totally open to much more
- A detailed kick-off call to go through the project
- Supply any information that is required
- A planned weekly 1-hour Zoom/Team call to review the project process, provide feedback and answer any questions, more if required.
- Access to our team
Supported causes
Industry, innovation and infrastructureAbout the company
At ProfileTree, we are a dedicated and dynamic Website Design and Digital Marketing Agency that seamlessly combines our diverse range of services to drive growth for businesses worldwide. We specialise in driving sales through online marketing, digital audits, engaging content creation, strategically tailored digital strategies, eye-catching web design, robust website development, effective SEO implementation, compelling video production, and insightful training sessions.
Our team is a great team of talented marketers, designers, skilful writers, developers, and creative video producers, all working to provide the best agency services designed to deliver tangible results. We consistently deliver success for our clients, whether it's empowering their in-house teams through training or developing high-impact websites and digital strategies.
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Over the years, we have taken great pride in our student placement programs. These placements not only enable us to stay at the forefront of emerging trends but also assist in executing various projects and identifying future talent from all corners of the globe. While our headquarters are in the UK, our clientele spans the globe, with a growing presence in North America.
We take our commitment to these student placements very seriously. For each placement, we aim to establish a fixed time and day for weekly check-in calls, ensuring continuous guidance and feedback. These calls are typically scheduled to accommodate the UK, UAS and USA time zones, making them accessible for most of our international participants. Through these partnerships, we hope to support the next generation of digital marketing talent, while simultaneously elevating our services and contributing to the small business landscape.
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As an award-winning Web Design and Digital Marketing Agency, we see these partnerships with Universities and Students as an incredible opportunity to keep on top of trends, complete mini projects that will help us stay ahead of the competition and be more innovative than we would normally be. With our small business blog - with well over 1,500 resources and pages shared we aim to continue to help up to 100,000 website visitors a month with digital resources. We also have shared over 1,200 videos on our YouTube channel with over 4 million views also aligns with our goal of providing as much help and guidance to companies trying to build a digital brand.
As one of the UK's premier web design and website development agencies, ProfileTree has established a reputation for creating innovative, user-friendly, and aesthetically pleasing websites that effectively communicate our client's brand values and offerings.
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Our Placement Values
At ProfileTree, our student placements are driven by our core values: collaboration, innovation, and impact. We believe in consistently striving for novel solutions that deliver measurable results. We respect diversity and encourage unique ideas, for we understand that it's the variety of perspectives that lead to groundbreaking innovations. Our goal is to deliver digital marketing services that not only meet but exceed our client's expectations. We aim to provide real-world exposure, mentorship, career development and making real-world contributions to small business.
Our Commitment to Small Businesses
We believe in the power of small businesses and are committed to their success. We offer tailored digital solutions, ranging from web design to SEO, while ensuring accessibility and affordability. Our rich repository of online resources and consistent support assist businesses in their digital journey. Our ultimate goal is to empower small businesses to grow, build a robust online presence, increase sales, and foster enduring customer relationships.
Our Commitment to Digital Marketing Excellence
We are unwavering in our pursuit of digital marketing excellence. Leveraging our diverse team of experts, cutting-edge technologies, and innovative strategies, we continuously strive to deliver outstanding results for our clients. Our commitment extends beyond meeting targets, as we focus on driving meaningful growth, building an enduring online presence, and forging strong customer relationships for our clients. Through continuous learning, adaptation, and a client-centric approach, we endeavour to set new benchmarks in the realm of digital marketing.
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We aim to make a project with ProfileTree an exceptional opportunity for team members to join an innovative and award-winning Digital Marketing and Web Design Agency, where creativity, expertise, and passion converge to create digital solutions that fuel growth.
Our expertise in web design, combined with optimised website development, SEO, content creation, and video production, allows us to provide a comprehensive suite of services that ensure an impactful online presence for our clients. Each project we undertake becomes a testament to our commitment to excellence and our ability to deliver user-friendly, visually stunning, and high-performing websites.
Joining our team offers the chance to contribute to this ongoing narrative of digital transformation, where each day presents new challenges and the opportunity to make a tangible difference in the growth trajectory of small businesses worldwide. As a team member, you will work alongside some of the most passionate people in the industry, constantly pushing boundaries and shaping the future of digital marketing.