Market Expansion Research

Closed
EMKAO FOODS INC
Mission, British Columbia, Canada
AYISSI NYEMBA
CEO&FOUNDER
(21)
5
Project
Academic experience
80 hours per student
Student
Mission, British Columbia, Canada
Advanced level

Project scope

Categories
Market research
Skills
research operations data collection
Details

We are ready to take our business to the next level. Presently we only exist in one market but it’s time to grow! Our company requires some assistance is assessing our customer landscape outside of our current territory. We want to learn more about customer’s expectations and behaviors in USA and Asia..

Our specific need is an outline of our industry’s expansion opportunities through a location analysis. This report should include an optimal location recommendation list.

To consider: which markets align with our current one? Where are there buyers that we have yet to reach?"I What are the pros and cons to expanding our operations? What potential competitors exist in new locations? What legal protocol will need to be considered?

We would like this to be partnered with some primary data collection; surveys and research into our present and future consumer to gather insights into buying behaviours and expansion expectations. These should supplement the location recommendations.

Deliverables

Our specific need is an outline of our industry’s expansion opportunities through a location analysis. This report should include an optimal location recommendation list.

We would like this to be partnered with some primary data collection; surveys and research into our present and future consumer to gather insights into buying behaviours and expansion expectations of EMKAO FOODS.

Mentorship

EMKAO will offer full supervision and mentorship to the students.

About the company

Company
Mission, British Columbia, Canada
0 - 1 employees
Food & beverage

Small cocoa beans processor and chocolate ingredients supplier.

EMKAO produces premium quality, traceable and sustainable cocoa ingredients. We source our beans from villages in Cameroon, Equatorial Africa where we work with smallholder farmers to harvest the best quality of cocoa beans.