It’s important for us to have a better understanding of how our target audience perceives our brand. We want to develop clarity on our competitive advantages and optimize our marketing strategy. 

We believe this project will involve:

• A complete brand and competitor analysis, including identifying our current and future competitors and their market share.
• A complete analysis of potential clients within academia, policy and/or private sector

We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more.

We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate. 

The final project deliverables include:

• A 5-page final report detailing our competitors and our competitive advantages with recommendations on how to improve brand awareness.
• A 5-page report on potential clients within academia, policy and/or private sector and how they would need our services and how we might approach them.
• A 15-minute presentation on your finding and recommendations.