Strengthen online presence to drive customer traffic and brand recognition through improved SEO and domain authority and larger volume of PR features. This will help us attract more inbound clients to support outbound and referral efforts for our B2B and B2C lines.

-Analyze LinkedIn social media analytics for content audits

-Support development of internal communication channels (training manuals, onboarding comms, etc.)

-Source LinkedIn collaborative articles and posts we should be commenting on

-Develop and execute PR strategies through link swaps, expert quotes and thought leadership articles for guest blogs and industry publications

-Create blogs to strengthen SEO

-Write copy for LinkedIn posts

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our customer and industry insights
• Input on choices, problems or anything else the students might encounter.