CofiLife, a wellness and lifestyle company, is seeking assistance in enhancing its social media presence through effective content creation and marketing strategies. The goal of this project is to develop a comprehensive social media content plan that aligns with CofiLife's brand values and engages its target audience. The project will involve researching current social media trends, analyzing CofiLife's existing content, and creating a series of posts that can be scheduled over the next three months. The team will also develop a set of guidelines for future content creation to ensure consistency and effectiveness. This project provides an opportunity for learners to apply their knowledge of digital marketing, content creation, and social media analytics.

- A detailed social media content calendar for the next three months.

- A set of 20-30 pre-designed social media posts, including images and captions.

- A comprehensive report analyzing current social media trends and CofiLife's existing content.

- A set of guidelines for future content creation and social media engagement strategies.

1. All company resources for successful completion of the project including access to accounts, data and learning resources

2. Mentorship and guidance from the management team through phone, email and Zoom meetings through weekly/bi-weekly or monthly sessions as required.