SEO and Social Media Strategy

Closed
Airmax Compressor Services
Burlington, Ontario, Canada
Business Development
3
Project
Academic experience
60 hours per student
Student
Burlington, Ontario, Canada
Intermediate level

Project scope

Categories
Communications Marketing strategy Media
Skills
search engine optimization digital marketing google analytics social media strategy social media content keyword research social media marketing
Details

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:

  1. Keyword analysis to determine relevant search terms to our organization
  2. A strategy document to outline:
  • Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
  • Social media requirements to increase the number of followers/likes and share
  1. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
  2. Creating engaging content for prominent media websites
  3. Working with tools and programs such as Wix, Canva

We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve:

  • Being the top-ranked result for the keywords 'air compressor services'

This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

We recently switched to Wix and are looking for a driven team or person to develop our SEO and social media strategy. A current list of keywords will be provided as well as our Google analytics.

Deliverables
No deliverables exist for this project.
Mentorship

Support will be available as needed. Transparency and communication will be clear.

About the company

Company
Burlington, Ontario, Canada
11 - 50 employees
Manufacturing, Technology

Providing Excellent Air Compressor Services in Southern Ontario Selling Premium Air Compressors and Nitrogen Generators