Website Audit and Digital Marketing Campaign

Closed
Children's Dream Adventures
St. Petersburg, Florida, United States
Mark Peck
Founder/CEO
3
Project
Academic experience
60 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Digital marketing
Skills
google ads digital advertising digital marketing email marketing analytics search engine optimization social media auditing fundraising advertisement
Details

Our organization would like to have a complete website audit. When our website was originally designed, the designer did a very poor job with the SEO. We would definitely like to have the SEO analyzed and a plan for improvement created for us, in addition to any other audits that you suggest.


Create a digital ad campaign to build awareness for our organization.


Create a digital ad campaign to build awareness for our events.


Create a digital ad fundraising campaign.


If applicable and time available our organization would also like to have an audit of our social media and email marketing as well,


At the end of the experience our organization would like to have suggestions and clear-cut plans to improve our website, SEO, and digital ad campaigns.




Deliverables

When our website was originally designed, the designer did a very poor job with the SEO. We would definitely like to have the SEO analyzed and a plan for improvement created for us, in addition to any other audits that you suggest.


Our organization would like to run some digital ad campaigns to build awareness for our organization, and events. We would also like to run an additional campaign for fundraising. We have a Google Ads and analytics account through the Google Ad Grants Program, and we will be able to provide the content for the ads.


Several months ago, our organization collaborated with a team of students from ie Unversity in Spain through the Google Ad Grants Program. Unfortunately, we only had mediocre results. Everything that the ie University team did is still in the Google Ads dashboard for your review.

And if available, and audit of our social media pages and email marketing would be helpful as well.

Mentorship

Our organization can furnish the following requested support and anything else you need.


Provide access to Google Analytics and digital ad accounts.

Allocate a budget ranging from $500 to $1,000.

Furnish necessary ad content (text, photo, video) during the project.

Supported causes
Good health and well-being

About the company

Company
St. Petersburg, Florida, United States
0 - 1 employees
Individual & family services

Children’s Dream Adventures is an IRS 501(c)3 non-profit organization dedicated to two primary community causes:

Helping children & families who are grieving from loss, and
advocating for foster children coping with major life changes.

OUR MISSION
The mission of Children’s Dream Adventures is to assist grieving children and their families with coping after a tragic loss by providing them, as well as Foster Families with programs to holistically improve client outcomes.

OUR VISION
The vision of Children’s Dream Adventures is that children facing difficult, life-changing circumstances will live much better lives when provided hope, joy, experiences, knowledge, and opportunities.