The primary focus for the student(s) will be:

• Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.
• Recommend advertising and PR materials
• Investigate our competitive landscape; perform market segmentation to identify the ideal target market.
• Evaluate our potential customer base and make recommendations; create our prospect messaging and create outreach content.
• Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility.
• Conduct an audit of our current social media presence and/or other current communication channel(s) and develop a going forward strategy.
• Create social media content that supports the above.

Our goal at the end of this experience is:

• For the student(s) to help us improve our brand's presence and capture market share.
• For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
• For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
• For the student(s) to help us generate more organic traffic and revenue through search engines.
• For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.

Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary. Communication will be virtual.

We will plan to communicate with our virtual intern(s) using these communication tools: (list expected channels - eg. Riipen messaging, company slack, email)

Primary contact: (Ramona MacLeod, President)