Media and Writing Challenge for Tour Operator

Closed
Blue Mountain & Collingwood Adventure Tours
Collingwood, Ontario, Canada
Patti Bowden
Marketing & Advertising Sales Manager
(4)
3
Project
Academic experience
40 hours of work total
Student
Canada
Intermediate level

Project scope

Categories
Communications Product or service launch Sales strategy Marketing strategy
Skills
brand awareness social media campaigns content creation
Details

When we bought an existing small local tour company 3 years ago, we changed the name to Ace Transportation Group. Part of the reason was that the existing name had some reputation issues associated with it.

After working with previous student groups in Riipen, it was strongly recommended that we change our company name as it doesn’t resonate with tours/experiences. We have embraced their suggestion, and are in the process of narrowing down a couple of names. (Ace Transportation Group will still be kept for our transportation division.) Once a new name has been chosen, we will be creating a new website.

You can greatly assist us by coming up with PR opportunities, writing content for a social media campaign that informs our current followers of our new name and builds brand awareness with a new audience.

Deliverables
No deliverables exist for this project.

About the company

Company
Collingwood, Ontario, Canada
2 - 10 employees
Unknown industries

Blue Mountain & Collingwood Adventure Tours is a division of Ace Transportation Group, and we have been providing year-round all-inclusive adult field trips in the area since 2017. Since then, the company has grown and so has our fleet of safe, reliable vehicles for various group sizes. Our #1 goal is to provide you the best and safest experience possible.