Content Creation and Email Marketing Campaign for moovez

Closed
moovez
Calgary, Alberta, Canada
Simon Bullard
Simon Bullard He / Him
Founder & CEO
(2)
4
Project
Academic experience
80 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Customer segmentation Digital marketing Lead generation Search engine optimization Marketing strategy
Skills
target audience brand awareness blogs blog posts content creation email marketing search engine optimization
Details

The main goal for the project is to create SEO-optimized content such as blogs and launch an email marketing campaign to increase brand awareness and drive traffic to the moovez platform. This will involve several different steps for the learners, including:


- Researching keywords and topics relevant to the moving and delivery industry (you will have access to SEO tools and will work with other experts).


- Writing SEO-optimized blog posts that provide value to consumers and businesses in need of moving and delivery services.


- Developing an email marketing strategy to promote the blog content and engage with the target audience.


- Creating compelling email copy and visuals to drive engagement and conversions.


Deliverables


By the end of the project, learners should complete the following tasks:


- Post and track results for SEO-optimized blog posts.


- Launch an email marketing campaign.


- Create engaging email content and visuals for the campaign.



Final deliverables:


- A portfolio and backlog of SEO-optimized blog posts.


- An email marketing campaign plan and additional email content.


Mentorship

Mentorship: In addition to providing support from our team, we will also pair you with a mentor who have expertise in your project domain. Your mentor will offer valuable insights, advice, and guidance based on their own experiences and expertise. They will serve as a sounding board for your ideas, help you navigate challenges, and offer constructive feedback to enhance the quality of your project.


Regular Check-ins: To ensure that you are making progress and staying on track with your project goals, we will schedule regular check-in meetings. These meetings will provide an opportunity to discuss your progress, address any concerns or obstacles you may be facing, and adjust your approach as needed to ensure successful project completion.


We are fully committed to your success and are confident that with the support and mentorship provided, you will be able to complete your project with excellence.

Supported causes
Industry, innovation and infrastructure

About the company

Company
Calgary, Alberta, Canada
2 - 10 employees
Technology, Transport, trucking & railroad

moovez is a managed marketplace where consumers and businesses can get a vehicle of any size, ready on-demand. Our platform taps into the network of moving and delivery vehicles on the road already and we've built a platform to connect supply and demand more efficiently, and in doing so we can better optimize the entire grid.

If you have something big & bulky that doesn’t fit in your car and it needs to be moved, we have vehicles and movers ready on-demand to help. ONE of our early users said it best, “it’s like Uber for Moving”.