Digital Content Writing with AI +SEO 2023

Closed
Part Shops Canada Ltd.
Midland, Ontario, Canada
Richard Gastmeier
President
(129)
5
Project
Academic experience or paid work
80 hours per student
Student
Canada
Intermediate level

Project scope

Categories
Communications Digital marketing Search engine optimization Creative writing Copy writing
Skills
search engine optimization content marketing digital marketing digital content creation article (publishing) writing research editing artificial intelligence
Details

We would like students to help us with creating digital marketing content in the form of blog articles. Raw content will be written using an AI content writing tool and optimized partially within that tool's functionality and also further optimized using an SEO-specific optimization tool.

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The articles and other content will be based on topics and keywords for inclusion that will be provided. These will cover a broad range of subjects related to our niche of RVing, camping and boating. They could be related either to the parts we sell or to the recreational/outdoor lifestyle and related activities. We will ensure the student has a clear understanding of what these elements are for our organization.


This project offers students the ability to learn cutting edge AI as it relates to content marketing and also provides a learning experience with respect to search engine optimization best practices.



Deliverables

To accomplish this, we expect the student(s) will:

  • Research assigned topics for relevant information and related high traffic keywords
  • Use AI tool prompt construction to develop article headings outlines and draft article copy.
  • Blog articles are to be informative and engaging, with sufficient manual editing to present as "human-created.
  • Optimize article to provide the best chance of Search Engine ranking of provided and related keywords.
  • Expected Deliverables of 20 articles with a minimum of 2000-2500 works for each 80-hour honorarium paid.
Mentorship

Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress and training meetings


We will provide general topics and some related keywords that we want to have included in the articles for SEO purposes. Students will have access to all online AI and SEO optimization writing tools


A large library of images will be available for the student(s) to select from when selecting images, but external sources may be required.

About the company

Company
Midland, Ontario, Canada
2 - 10 employees
Retail, Automotive, Consumer goods & services, Marketing & advertising, Publishing & printing

We operate multiple blog and ecommerce sites in various recreational vehicle, automotive, and outdoor lifestyle niches, including RV Travel Life, This Old Campsite, Marine Part Shop, Powersports Part Shop and The Truck Part Shop.