As a company, we currently exist in one market, but we believe we are ready to take our business to the next level and expand our scope of services. With your help, we hope to analyze current market trends and collect information on potential customers and competitors for the following services and technologies that can help HVAC mechanical service companies provide better energy efficiency solutions for their clients, such as property and facility managers and building operators:

• Energy management and efficiency solutions for buildings.
• GHG Emissions Reduction.
• Energy Audits.
• Retro-Commissioning.
• Energy Management Systems.
• Smart Building Solutions.
• Incentive and Rebate Assistance.

This will involve several different steps for the students, including:

• Researching the target market in Calgary, Alberta including data such as demand, spending power, accessibility, and creating a weighted decision matrix to assign importance to each factor.

By the end of the project, students should complete the following list of activities.

• Research our target market in Calgary, Alberta and create a weighted decision matrix.
• Create a survey based on the appropriate target market.
• Analyze survey data collected, using the weighted decision matrix they created to decide market demand and the best services for us to expand to.
• Create a report including all research, survey data, and analysis with recommendations based on the weighted decision matrix.

Final deliverables should include

• A report including all research, survey data, and analysis with recommendations based on the weighted decision matrix.
• A slide deck to be presented to the CEO explaining the report including all choices made and recommendations.

Students will work directly with the CEO of STAT Climate Control Solutions to gain the following skills:

1. Market Research & Analysis: Conduct comprehensive research on potential markets for STAT Climate Control Solutions.
2. Commercial Viability Assessment: Evaluate the market readiness and commercial potential of identified opportunities.
3. Strategic Planning: Designed communication plans and strategies tailored to engage and collaborate with ideal prospects.
4. Project Management: Managed timelines and deliverables to ensure the successful completion of the intrapreneurship project.
5. Team Collaboration: Worked closely with a diverse group of peers to achieve common project goals.
6. Presentation Skills: Presented findings, insights, and recommendations to senior members of STAT Climate Control Solutions.
7. Diversity and Inclusivity Awareness: Worked in a vibrant environment that prioritizes diversity and inclusivity, gaining firsthand experience in a culturally rich setting.