PifitApp Market Research and Competitor Analysis
Project scope
Categories
Branding & style guides Videography Market research Competitive analysis Product or service launchSkills
social media campaigns usability testing auditing market research new product developmentThis project aims to compile a comprehensive market research report for PifitApp and analyze the competitive landscape. This will involve several different steps for the students, including:
- Researching and analyzing the competitive landscape of PifitApp.
- Developing a social media campaign strategy for PifitApp.
- Analyze the PifitApp concept and create a market research report for PifitApp and its products.
- Conducting user testing on PifitApp's new product and providing analysis on the results.
- Reviewing and auditing PifitApp's privacy policy against industry standards and best practices.
By the end of the project, students should demonstrate:
- Understanding of the competitive landscape of PifitApp.
- Creation of a social media campaign strategy for PifitApp.
- Development of a market expansion report for PifitApp and its products.
- Conducting user testing on PifitApp's new product and providing an analysis on the results.
- Reviewing and auditing PifitApp's privacy policy against industry standards and best practices.
Final deliverables should include:
- A comprehensive market expansion report for PifitApp.
- A social media campaign strategy for PifitApp.
- An analysis of the user testing results for PifitApp's new product.
- An audit of PifitApp's privacy policy against industry standards and best practices.
We will be readily available to discuss the project and its goals. Additionally, we can do bi-weekly meetings to assist the students with their progress. Lastly, we can cover any third-party cost that might be needed.
Supported causes
Zero hungerAbout the company
Our company is designing a native mobile app prototype for PIFit - a concept that enhances customers' retail experience while changing how digital advertising is delivered to the end-user.
Pay It Forward™ (PIFIT) is a patent-pending app that innovates advertising and shopping by allowing users to interact with ads (digital content), resulting in the end-user receiving an instant cash discount (ICD) on their purchase.
Driven as a multi-brand cross-promotion platform, PIFit is essentially a B2B2C App. The non-invasive approach to delivering and viewing digital content gets 100% confirmed interaction.
Portals
