We are looking for an enthusiastic, cross-functional group of students to apply their knowledge in digital marketing to help us develop a brand and marketing strategy, develop a strategic digital marketing plan and design marketing campaign for our pilot product launch. Students explore proven practical examples of strategy selection, implementation, and management, and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practice.

Final deliverables include:

• A Situation Analysis.
• A Branding Guide.
• Communications Designs (ex. letterhead, business cards, etc.).
• Digital Marketing Strategy and Plan
• A Responsive Website (minimum of 5 web pages).
• A Campaign Plan Book.

The team would work directly with Founder and CEO, who is ready to support with regular meetings, working sessions and access to required organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can also suggest names of competitors and comparators to research.