PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

The goal of my company is to provide a new housing option for seniors through developing cohousing communities. We will need substantial investment to achieve the goals of my company. In addition to investors, we believe seniors themselves will be interested in investing in our company. Therefore, we are looking for a marketing plan that will communicate our vision and values with both seniors and investors. As our customers are mostly seniors, we need creative marketing tools to reach seniors.

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

• identifying potential customer profiles
• creative promotional strategies
• researching potential partners and channels
• pricing strategies

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*

• Digital marketer
• Marketing consultant
• Data analyst
• Market analyst

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

A marketing strategy which will help us:

• identify our customers persona
• Best marketing tools to reach our customers
• Better understanding of the market landscape

IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: English

TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 30 hours

WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR?

• Five

PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET:

Aisha ElSherbiny

EMAIL ADDRESS/ADRESSE E-MAIL: aisha@comfortablecoliving.com