It’s important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy. 

We believe this project will involve:

• An analysis of three of our business categories (segments) and competitor analysis within those categories and their market share. We will provide the names of the competitors.
• An analysis on future competitors (if any).
• Building a competition portfolio of our competitors, their features, services, price, and logistics.
• Review of competitors websites, social media, Google ads, etc to determine their communication strategy (wording used to reach target market, message, etc).
• Based upon the above, a marketing communication strategy that we can implement to make us stand out from the competition.

We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more.

We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate.