Website Development - Phase 2

Closed
Camrose Pets with Paws
Camrose, Alberta, Canada
Marketing Manager/Accountant
(1)
3
Project
Academic experience
120 hours per student
Student
Alberta, Canada
Intermediate level

Project scope

Categories
Community engagement Creative writing Copy writing Website development
Skills
writing marketing online store content creation needs assessment social media research web development
Details

We would like to develop our website, instgram market place, and marketing package.

Must be willing to work with indviduals with disabilities (Entreprenuer/Artisan) to prepare content for the online store and promote community inclusion

Phase 1 - Website on-line store development

  • Develop content and copy (with our assistance) for the online store of the website and instagram page
  • Develop posts to promote the new website for social media
  • Provide training to maintain site

Phase 2 - Supplementary Resource Development

  • Conduct a needs assessment and develop content (with our assistance) for non-marketing portions of our website
  • Develop material that highlights connections with promote community partners.
  • Develop posts for social media to promote website content

Phase 3 - Promotion and partnership development

  • Research opportunities for low cost website promotional opportunities
  • Develop instagram market place
  • Build connections with the community partners to promote website and community inclusion
Deliverables

Student will communicate weekly with an individual with disabilities

Student will develop a fully functioning online store using Weebly

Build a fully-functioning online store, with our assistance in providing content and copy

Student will establish shipping parameters for products

Students will develop copy for product and create content for the website online store

Students will need to research areas specific to the business product/clients.

Students will develop short written communications to incorporate into the webpage

Mentorship

Students will connect directly with the employer for mentorship and supervision throughout the project.

Students will connect regularly with the artisan/entrepreuner to help develop content

About the company

Company
Camrose, Alberta, Canada
2 - 10 employees
Consumer goods & services

Pet with Paws was created by Douglas, a graduate of Camrose Composite High School. He loves swimming and won 2 silver medals for Team Alberta at the 2018 Special Olympics National Games for swimming in Antigonish, Nova Scotia.

Douglas started out by making bracelets with paracord. He realized that when woven, paracord was a sturdy product that would provide strength to a dog leash while also being light and giving the handle grip so that it won’t slip out of your hand. So, he made his first dog leash. Then it just made sense to move on to weaving a collar to match!

So began the start of a new business plan. Douglas then began baking homemade treats and pet care products for his two dogs, Molly and Sage (now Quality Control Inspectors for his company) and his friends’ pups.

Douglas is consistently looking for new ideas for the business and is very excited about em-bark-ing on this new challenge with Pets with Paws which he hopes will continue to grow.