Design a Loyalty Program
Project scope
Categories
Market research Product or service launch Information technologySkills
competitive analysis marketing strategy researchSunshine Coast Credit Union would like to partner with or create a loyalty program that reflects its three strategic pillars (Member Centricity, Financial Wellness, and Social Impact) and creates added value for credit union members. SCCU wants to understand what currently exists in the market, which existing programs might align to our strategy, and which emerging or new features might bring value.
Successful Project Submissions will:
- Assess existing loyalty programs and determine reasons for success;
- Present best practices for loyalty programs where the goal is to increase primary & exclusive members;
- Recommend options for SCCU (either existing or to customize);
- Scope the financial impact (Investment & Return on Investment) of the recommended options;
Additional Criteria:
- Suggestions must be automated - manual programs will not be accepted.
- Suggestions must connect to SCCU's strategic goals of Financial Wellness and Social Impact.
- Suggestions cannot be tied into SCCU's credit card - suggestions must take this into account.
- Students may be authorized to contact existing members to gain feedback.
About the company
Sunshine Coast Credit Union is a full-service financial institution committed to improving the financial well-being of our members and the Sunshine Coast community. Neighbours helping neighbours is how we began and today that value remains strong in both the services and products we offer and through direct involvement in our community. Sunshine Coast Credit Union -- building our Coast community for over 75 years.