Digital Video Assets
Project scope
Categories
Graphic design Videography Communications Product or service launchSkills
digital video persuasive communication branding research scriptingThe main goal for the project is to create digital video assets that effectively explain the story of CaffeBerry.co's coffee cherry extract based health products for their Kickstarter campaign.
The videos should highlight the company's mission, the benefits of their products, and the environmental sustainability aspect of their business.
The videos should be engaging, informative, and persuasive to attract potential backers for the campaign.
- Research and understand the mission and goals of CaffeBerry.co
- Develop a script for the digital video assets that effectively communicates the story of the company and its products
- Create engaging and visually appealing video content that showcases the health benefits and environmental sustainability of the coffee cherry extract based products
- Edit and produce high-quality digital video assets suitable for the Kickstarter campaign
- Ensure that the digital video assets align with the branding and messaging of CaffeBerry.co
1 All company resources for successful completion of the project including access to accounts, data and learning resources
2 Mentorship and guidance from the management team through phone, email and Zoom meetings through weekly/bi-weekly or monthly sessions as required.
Supported causes
Good health and well-beingAbout the company
CofiLife is an innovative food and beverage company which upcycles Coffee Fruit, a traditionally discarded byproduct of coffee production.
Our mission is to revolutionize the food industry by harnessing the untapped potential of coffee fruit. We aim to offer products that are not only beneficial for personal health but also contribute positively to the global environment. Our goal is to reduce waste in the coffee industry, promote sustainable agricultural practices, and provide our customers with high-quality, nutritious, and tasty food options.