Shoo-Foo has been on the market since 2007. When we launched the company, our goal was to help introduce bamboo textile into the home linens market. Today, Shoo-Foo advertises a small collection of eco sustainable home textile products online. We believe we know a lot about our consumers and target consumer base, but we need to look beyond the buyer and examine our industry. We are also in the process of growing our products line and re-positioning the brand. In short, we are in a period of transition.

We would like to collaborate with students to identify key market trends and assist in our go-forward plans.

This will involve several different steps for the students, including:

• Familiarizing themselves with our products, target market, and industry.
• Analyzing growth trends, stagnation patterns and decline analytics.
• Identifying areas of promising innovation and areas that are slowing down.

Bonus steps in the process would also include:

• Recommending strategies to best re-position our company in the eco healthy global market.

By the end of the project, students should demonstrate:

• Familiarity with our products, market and industry
• Understanding of growth trends and stagnation patterns
• Identification of areas of promising innovation

Bonus steps would include:

• Recommending how we can best re-position ourselves within the industry.

Final deliverables should include

• A final report.
• A 10-minute presentation.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our products and services
• Our current understanding of the industry
• Input on choices, problems or anything else the students might encounter.