Project: Social media/Marketing Planning for Nutrition Opportunities Worldwide (Nutritionops) http://www.nutritionops-ww.com

Nutritionops is a network of consultants who want to grow into a larger more formal consultancy business. Established and incorporated in Toronto in 2020, the company seeks to work on international development nutrition projects which need a food industry business lens. The value proposition of this consultancy is the ability to help NGOs get food industry insights as they often cannot interact with food companies directly due to various internal policies around conflict of interest.

The student will be required to help us build our brand and increase our social media presence. The Student is expected to outline the strategies and tactics that the business will use to interact with and engage its audience on social media platforms. Thereby creating a positive brand image, and increase brand awareness and assist with marketing the business to new clients.

Deliverables: Create a social media engagement plan and Updating the Nutrition Opportunities Worldwide Website it should include considerations of the following:

o Target audience: The specific group of people the business should reach and engage with.

o Social media platforms: The specific social media platforms that the business should use to engage with its audience.

o Content: The types of content (e.g. blog posts, videos, photos) that the business should share on social media. The student also may be asked to write some content posts and blogs on various nutritional topics if time permits.

o Frequency: How often the business should post content and interact with its audience on social media.

o Tone: The overall tone and style that the business should use in its social media interactions (e.g. formal, casual, friendly, professional).

o Metrics: The specific metrics (e.g. likes, comments, shares) that the business should use to measure the success of its social media engagement efforts

I have many years of experience supervising and mentoring students at the PhD, MSc and BSc level. I would be available for weekly check in's and this can be formal or informal as best suits the course. I will provide corporate information as requested, and am happy to communicate by zoom or email. I will respond to emails in a timely fashion.