Digital marketing

Open
Typha Co.
Canada
Alec Massé
Alec Massé He / Him
CEO, CRO
(4)
4
Project
Academic experience or paid work
150 hours per student
Student
Canada
Intermediate level

Project scope

Categories
Advertising Digital marketing Lead generation Marketing analytics Website development
Skills
sales funnel digital marketing online advertising analytics e-commerce business to business payment processing social media content search engine optimization business-to-consumer
Details

#1 Website implementation & refining.

#2 Website activity tracking.

#3 Website B2C & B2B sales

#4 Creating sales funnels with advertising

#5 Automize digital marketing

Deliverables

-Implement analytics on the website.

-Design and integrate product pages and about pages.

-Add small scrolling animations on website pages.

-Improve website security and processing speed.

-Implement gravity form pre-order intake forms for B2B sales (wholesale pricing) with payment processing.

-Integrate shopify ecommerce platform for B2C sales.

-Conduct and improve SEO score. Determine ideal key words used in messaging.

-Create online advertising system and automize social media content

Mentorship

-Graphic design work already started and $500 budget for any additional work needed

-Willing to pay udemy course. Can help find contacts to receive additional support.

-Staff time to support any question or concerns via email/slack/phone or video call.

About the company

Company
Canada
2 - 10 employees
Agriculture, Environment, Manufacturing

Typha Co. is sustaining long-term remediation efforts for Lake Winnipeg‘s environmental crisis by repurposing run-off nutrients into horticulture products (e.g soilless grow media, soil amendments, flowerpots, etc.). Not only does the consumption of our product advance a circular system for nutrient capture initiatives, but it also displaces the use of unsustainable alternatives used by growers (notably peat moss, coco coir, & rockwool).