The main goal for the project is to create a unique and eye-catching logo and branding assets that reflect the natural, sustainable, and self-loving ethos of Sengwa. The logo and branding assets should resonate with the target audience and effectively communicate the company's values and product offerings.  I am only accepting curriculum-based/In-class projects.

This will involve several different steps for the learners, including:

- Researching the target audience and competitors to understand the market and design trends.

- Developing multiple logo concepts and branding assets such as color palettes, typography, and visual elements.

- Incorporating feedback from the company and refining the designs to align with their vision.

- Creating a style guide that outlines the proper usage of the logo and branding assets across different platforms and materials.

By the end of the project, learners should complete the following tasks:

- Presenting at least 2 unique logo concepts and a set of branding assets.

- Providing a style guide that includes logo usage guidelines, color codes, typography, and visual elements.

- Incorporating feedback from the company and finalizing the logo and branding assets based on their input.

Final deliverables should include:

- High-resolution files of the finalized logo in different formats (e.g., PNG, JPEG, vector).

- A comprehensive style guide document in PDF format.

Students will connect directly with me for mentorship throughout the project. I will be able to provide answers to questions such as:

• Names of competitors to understand the market
• Work within the student's software expertise

Other support available

• Availability every week
• Project feedback will be provided
• I can act as a reference for future job opportunities.