Social Media Marketing for Kickstarter Campaign
Project scope
Categories
Communications Digital marketing Product or service launch Marketing strategy Social media marketingSkills
social media target audience planning social media marketing innovationThe main goal for the project is to effectively market the kickstarter campaign for CaffeBerry.co's innovative coffee fruit based product.
This includes a social media marketing strategy to aid our Kickstarter with
- Visual content bank like posts, stories and shorts for Insta, Tiktok
- Content calendar
Final deliverable:
- Content like visual stories, posts and posters for social media ( Instagram, TikTok )
- Content Calendar showing a schedule of which content is to be posted on which platform at what time.
Project Activities:
- Develop a comprehensive social media marketing strategy for the kickstarter campaign, including target audience analysis, platform selection, and content planning.
- Identify and collaborate with relevant influencers for the influencer campaigns to promote the kickstarter.
- Create a content bank with engaging and informative content related to the product and the kickstarter campaign.
- Develop a content calendar to schedule and organize the release of content across different social media platforms.
1 All company resources for successful completion of the project including access to accounts, data and learning resources
2 Mentorship and guidance from the management team through phone, email and Zoom meetings through weekly/bi-weekly or monthly sessions as required.
Supported causes
Good health and well-beingAbout the company
CofiLife is an innovative food and beverage company which upcycles Coffee Fruit, a traditionally discarded byproduct of coffee production.
Our mission is to revolutionize the food industry by harnessing the untapped potential of coffee fruit. We aim to offer products that are not only beneficial for personal health but also contribute positively to the global environment. Our goal is to reduce waste in the coffee industry, promote sustainable agricultural practices, and provide our customers with high-quality, nutritious, and tasty food options.