We would like to collaborate with students to create emails and content promoting our company and our brand of beverages.

This will involve several different steps for the students, including:

• Familiarizing themselves with our target market and products.
• Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails.
• Researching factors affecting the effectiveness of content and email marketing such as when content is posted or emails are sent and making recommendations.
• Creating a social media calendar
• Creating and reviewing marketing content in the form of posts, emails, brochures, etc.
• Deploying content according to the social media calendar to increase website traffic.
• Overseeing our channels and keeping them up-to-date.
• Identifying metrics to monitor throughout the campaign.

Bonus steps in the process would also include:

• Recommending search engine optimization (SEO) strategies so our materials are easily accessible.

By the end of the project, students should demonstrate:

• Familiarity with our target market and products
• Deployment of marketing content
• Updates to our channels
• Increased website traffic

Bonus steps would include:

• Recommending SEO strategies

Final deliverables should include

• Marketing materials.

Students will connect directly with us for mentorship throughout the project. Students will be provided with access to our design guidelines.

We will be able to provide answers to questions such as:

• Our products
• Our current marketing strategies
• Input on choices, problems or anything else the students might encounter.