Digital Marketing Project for Aikya Global Inc.

Closed
Aikya Global Inc.
Toronto, Ontario, Canada
Director
(5)
5
Project
Academic experience
80 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Communications Digital marketing Marketing strategy Social media marketing
Skills
sales process lead generation digital marketing user experience (ux) auditing
Details

The main goal for the project is to focus on LinkedIn for digital marketing, create a sales funnel for lead generation, and improve the company's website. This will involve several different steps for the learners, including:


- Analyzing the current digital marketing strategy and identifying areas for improvement on LinkedIn.


- Developing a sales funnel to attract and convert leads on LinkedIn.


- Conducting a website audit to identify areas for improvement in terms of user experience and lead generation.


Deliverables

By the end of the project, learners should complete the following tasks:


- Analyse and improve digital marketing strategy on LinkedIn; provide recommendations for future improvements.


- Develop sales funnel for lead generation on LinkedIn; include content and targeting strategies.


- Website improvement for enhancing user experience and lead generation.



Final deliverables should include:

  • Improved engagement on LinkedIn
  • Sales Funnel in Place leading to better lead generations
  • Improved Website
Mentorship
  • Complete Understanding of how commercially viable products are made out of scrap discarded from home in the multi billion $ recycling industry.
  • Introducing few of recycled and health friendly products
  • Supply Chain Management - How the Import Export Works
Supported causes
Climate action

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Trade & international business, Business & management, Environment, Manufacturing, Sales

Blending nature with innovation: Aikya's journey to eco-friendly solutions and healthier tomorrows.

Main Company Website: www.aikyaglobal.com
Subsidiary Website (Project): aikyafoods.odoo.com